Category Archives: social media


Today, the Association of Canadian Publishers‘ digital arm, eBound, posted an interview with me. I may be a little biased, but I think it makes for interesting reading. Click here to find out my thoughts on marketing books online, ebook development, and what the best kind of interactive children’s media is.

And how’s my creative writing going, you ask? Well, my New Year’s resolution was to continue writing every single day, and so far I’ve only missed 4-5 days this year. A story that I started writing last April is now sitting at 65,000 words–and I missed a few months of daily writing in 2012, so that’s less than a year’s work. It’s gratifying to see how small daily habits can add up to big accomplishments.

A friend of mine recently started a blog, and in one of her first posts, she shared a favourite phrase: “What you do all the time matters more than what you do once in awhile.” I’m officially adding that to my list of mantras, right after “A clean house means you have too much time on your hands” and “Clowns are not funny, they’re downright creepy.”

Five ways to screw up self-promotion on Twitter

Part of my day job involves managing a business’s social media presence, and now I’m wading into the social media world as an author, too. I’m by no means an expert, but the more time I spend on Twitter, the more misguided self-promotion techniques I encounter. So please allow me to present:

Five Ways to Screw Up Self-Promotion on Twitter

1. Use an @ reply to direct strangers to your website. I always check my @Mentions to see who’s talking to me. Sometimes, I’ll find that there are people talking at me instead. People who have no idea who I am or what I’m interested in, but who want me to buy their product, visit their website, or sign up for their newsletter.

Real-life equivalent: Standing in the street and yelling out your URL to passing strangers.

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