Part of my day job involves managing a business’s social media presence, and now I’m wading into the social media world as an author, too. I’m by no means an expert, but the more time I spend on Twitter, the more misguided self-promotion techniques I encounter. So please allow me to present:
Five Ways to Screw Up Self-Promotion on Twitter
1. Use an @ reply to direct strangers to your website. I always check my @Mentions to see who’s talking to me. Sometimes, I’ll find that there are people talking at me instead. People who have no idea who I am or what I’m interested in, but who want me to buy their product, visit their website, or sign up for their newsletter.
Real-life equivalent: Standing in the street and yelling out your URL to passing strangers.